“Mulan” will cost roughly $10 more than Universal charged for “Trolls World Tour” and it’s sticking the price of a subscription on top of that bill. It’s also notable that the form of premium VOD that Disney is testing is very different and potentially more lucrative than others deployed by studios. Tellingly, Chapek said that Disney wants to “learn from it and see the actual number of transactions.” If those numbers are good, will “Mulan” still be a one-off? ![]() Disney has shelved a number of buzzy titles since the pandemic shuttered theaters. There’s plenty to pick from on that score. “We’re looking at ‘Mulan’ as a one-off as opposed to saying there’s some new business windowing model that we’re looking at,” Chapek said Tuesday on the company’s earnings call.ĭisney may be signaling to exhibitors that it’s not turning its back on cinemas and that it will respect their ability to have exclusive access to the studio’s content, but Chapek wouldn’t be so interested in testing the waters if the possibility didn’t exist that the studio would dive back into streaming with some other oft-delayed theatrical release. For now, Disney’s CEO Bob Chapek says “Mulan’s” big move isn’t reflective of a new business model for the company - even though it kind of is.
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